hello, I'm

Noor Bindra

nūr (नूर) — divine light ✦

Business transformation leader by day — using AI where it truly moves the needle. Poet and baker by evening. Spiritual, endlessly curious — and still betting on humanity.

Business transformation × AI Trained baker Painter Poet 5 countries
Noor Bindra

The day job

transformation, mindfully

Business transformation has meant something different every decade — first P&L unlocks, then digital, RPA and niche software. Today the wave is AI — but the goal hasn't changed: real business impact at enterprise scale. I've been at the heart of each era. The tools exist; my role is the mindful application — matching the right-fit solution to the actual business problem.

"Don't kill an ant with a machine gun."

now

Unilever Europe

Senior Manager & AI Transformation Lead. Built an AI optimization tool for a ~€600M portfolio; scaled freight intelligence across LATAM & APAC.

Unilever
the foundation

McKinsey & Accenture Strategy

A decade of strategy and procurement consulting across three continents. 'Above and Beyond' award for exceptional client value.

McKinsey & CompanyAccenture
the brains

MIT–Zaragoza · ZLC

Batch topper, Academic Achievement awardee. Best Thesis Poster at MIT SCALE Research Expo '23, Boston.

MITZaragoza Logistics Center
the spark

ISB & SRCC

Dean's list at ISB Hyderabad (top 5%), BCG Strategy Cup winner 2015. B.Com honors from SRCC with a perfect GPA.

Indian School of BusinessShri Ram College of Commerce

The bakery

pies are square, obviously

Professionally trained baker. Founded Pies Are Square, an edible-art venture, at the peak of the pandemic — first 100 orders within six months, 2,500+ followers in year one on nothing but consistent, quality content and seasonal concept menus.

The studio

if it holds still, it gets painted

Hundreds of paintings across ceramic, canvas, watercolor and poster — plus a standing love affair with doodles and calligraphy. This whole site's doodles? That's the general idea.

The notebook

musings of a curious mind

A growing collection of poems, gathered over the years — waiting patiently to become a book.

But it is a flight she needs to start
whether scared or brave
for the burden of the 'whatifs'
will be heavy on her grave
and its all in the future
full of ifs and might
its a chance she'd rather take
chasing her light ...

— from "Following her light", 2019 ✦

The map

home is plural

Five countries lived in, many more explored. Every move added a language, a recipe, a friend, a story.

World map highlighting India, USA, Germany, Spain and the Netherlands
India
where it all began
Noor in India
USA
the McKinsey years
Noor in the USA
Germany
the rotation
Noor in Germany
Spain
the MIT–Zaragoza chapter
Noor in Spain
Netherlands
current: Rotterdam ⌂
Noor in the Netherlands